Continuity, reassurance and value for money – why savvy business owners repurpose their content
A little while ago, we were invited to a celebration lunch with one of our clients. During the lunch, the company’s marketing manager told us she had been approached by the Sunday Telegraph who wanted to do a piece about them. The marketing manager was delighted that the VAs had created such a wealth of blogs and factsheets for her to draw on – all she had to do was copy and paste the right paragraphs and send them off to the journalist. We were delighted too – it’s this kind of repurposing that makes content marketing great value for money, as well as empowering our clients to take their own action.
Even if you haven’t been approached by a Sunday paper (!) it’s still a great idea to repurpose your blogs, factsheets, ebooks and social media posts.
Here are some of our favourite ideas:(more…)