Should I leave the corporate world?

We talk to Fiona Ibbetson who left the corporate world to have more quality time with her children while still pursuing a fulfilling career. Fiona is now RD of Get Ahead Leeds and Get Ahead York and Harrogate.

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Buy a franchise with an award-winning business

When you’re comparing franchises, exploring your options, researching and carrying out due diligence, you might notice that the business you’re considering has won awards. At Get Ahead, we believe winning awards add value and reflects well on the business. Over the last eleven years, we’re proud to say we have won quite a few! Of course, we’re delighted to have our hard work recognised, but we also believe it’s helped us attract high calibre franchisees to take the brand to the next level.

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Why you didn’t achieve your goal…and what to do about it

Having the ambition to work for yourself shows an excellent attitude and one that it likely to succeed. To harness that ambition before it goes stale, it’s important to define business goals to keep you on track. But what happens when you don’t achieve your goal? How do you stay motivated and moving in the right direction?

If this happens to you, it’s important to stay strong, turn negatives into positives and find opportunities for improvement. Here are some questions to ask yourself and your team:

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Why work with a Get Ahead Regional Director?

Get Ahead operates in ten locations around the country, each with its own regional director. The regional director is your central point of contact, connecting you with the right virtual assistants, managing their output and tailoring the package to meet your business needs.

This blog looks at the role of regional directors and their part in delivering the right support for your business.

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How to onboard a new VA

Amanda Johnson, business coach, mentor and trainer, is bringing us her advice about how to onboard a new virtual assistant in your business. Her award-winning VA business, VACT, was established in 2003, and she has been in the industry since 2012, so she has plenty of great advice to share!

I love helping business owners find virtual assistants (VAs), and people often ask me how to onboard new VAs as smoothly and effectively as possible. In this blog I’ll look at the onboarding process from the business owner’s perspective and share my advice with you.

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Mindful marketing during the coronavirus pandemic

A lot has changed in a week, and this continues to be a very strange time for the world. The UK government has now ordered all pubs, restaurants, cafes, libraries and gyms to close, as well as shops selling non-essential items.* Many businesses are feeling the impact of these new protective measures, especially small businesses and independents, and many business owners now find themselves in the position of trying to keep things running while also heeding expert advice.

If you are one of the many people trying to come to terms with this new reality, we’re here to help, with some advice about how to market your business, mindfully and sensitively, during this difficult time.

1. Acknowledge it

The first thing to do is acknowledge to your customers what is happening, and what your business is doing to respond to the crisis. This might include closing brick-and-mortar stores, having your staff work from home or – if your business is part of a key industry – introducing new safety and hygiene measures. Whatever field you are in, it’s important that you talk to your customers, rather than just continuing with business as usual.

2. Reassess your marketing

Chances are you’ve already planned your marketing for the next few weeks or months – perhaps you’ve drafted email newsletters, scheduled Twitter or Instagram posts, or written blogs. If that’s the case, now is the time to go back over all your content and marketing plans and rethink them. Are they still relevant, given what is happening? Can you replace them with something more appropriate? It is much better to put in extra work to do this now, rather than ploughing ahead with content or campaigns that no longer strike the right tone.

3. Be agile

Typically, we advise business owners to plan ahead and be prepared – this is still important, but the next few months will likely require you to be more agile and responsive in your marketing efforts. This is an unpredictable, fast-changing situation, so any content you prepare could become redundant after a few days or weeks. Instead, try to be more flexible, and be prepared to change your marketing quickly if required.

4. Keep up your presence

It may feel like the best option right now is to stop marketing altogether. But if you feel able to keep doing it, and it is appropriate to do so, then you can continue to promote your business. Perhaps you could adapt your offering to suit the latest advice (e.g. focussing on online work, or selling vouchers that can be redeemed later), but even if you have to close, you can at least stay present with your audience as things progress. Despite the current atmosphere of uncertainty, this is temporary, and your customers and clients will want to return to you once this has passed, so let them know that you will be ready to welcome them back.

If you need extra support for your business during this tricky time, please give Get Ahead VA a call on 01483 332220 or email us at [email protected]. Our team of virtual assistants is happy to help with whatever business and marketing services you need. In the meantime, we hope you and your loved ones stay safe and well.

* https://www.bbc.co.uk/news/uk-52010707